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Our story

Bringing out the flavour, giving the product meaning

“Nature offers us its most precious flavours, those that help shape our history.”

Mora Frères is a supplier of fresh fruit and vegetables, working closely with discerning growers and business customers.

“The right flavour starts at the source.”
Our purpose is to reveal nature’s richness by showcasing the work of producers and the authenticity of flavour.

In a constantly changing environment, we move forward with high standards and passion, seeking a balance between nature, seasonality, diversity and market expectations.

Seeing clearly, choosing wisely, offering the right products: that is our mindset.

A family history as its foundation

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Mora Frères, a family-run business for three generations, was founded in 1938.

Originally from Majorca, the founder settled in northern France before moving to the Lille Wholesale Market – a site recognised for its excellence by Euralimentaire – where the company is still based today. Over the years, the same passion for the trade has been passed down, along with a respect for nature and people.

Today, Jacques Mora, the founder’s great-grandson, is at the helm of the company.
He carries on this legacy by fostering a strong family ethos, based on passing on expertise, high standards and trust in the teams.

Mora Frères has thus evolved from a family-run business into a company with a family ethos, with a clear DNA: authenticity, quality, taste, and a passion for nature and the community.

Our values

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  • Trust
    Genuine, lasting and balanced relationships with producers, customers and our teams
  • Passion
    For our products, our craft, life itself – from seed to consumer
  • Value creation
    A win-win approach for the entire supply chain
  • Rigour
    A constant commitment to flavour, quality and the customer

Two shops to serve you better

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At Mora Frères, we refer to our shops rather than ‘showrooms’ because our sales areas are designed to be genuinely welcoming spaces.

Everything is designed to showcase our products and create a welcoming atmosphere, with areas organised into themed zones. Our main shop has been a pioneer in sustainable design, featuring high-quality, warm materials and carefully designed, energy-efficient lighting.

The refrigeration systems ensure excellent control over storage conditions.

Finally, a dedicated events area, complete with a kitchen and counter, rounds off the whole experience. We have designed these spaces so that everyone feels at home, in keeping with the Mora Frères ethos.

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